ADAPT (Adapt Fit Pty Ltd) designs, develops and distributes award-winning products for the strength, wellness and physiotherapy categories.
ADAPT conceptualised innovating strength exercise; moving away from cumbersome steel equipment, inconvenient machine setup and messy free weights. ADAPT seeks to revolutionise an industry where free space, functionality and aesthetics are increasingly valued.
Myles Kelly - CEO
The product brief was simple, the product had to be light weight and occupy minimal real estate in a home, studio or clinic. It needed to look inviting, sleek, perform seamlessly and be affordable to all customers.
ADAPT partnered with an award-winning industrial design group with a brief to design a Total Body Resistance System. After numerous designs, iterations and prototypes; coupled with vigorous product testing, the first ‘Cable Trainer’ was finally released in 2019.
Since launch, CABL™ and CABL™ HEALTH have won the following awards:
2020 Good Design Awards - GOLD Design Winner | Good Design Australia 2023 Fit Design Awards - Innovation Winner | 3C AWARDS World Design Org 2023 Fit Design Awards - Strength Winner | 3C AWARDS World Design Org 2023 Fit Design Awards - Fitness Winner | 3C AWARDS World Design Organisation Partner.
The ADAPT team has sold CABL™ and CABL™ HEALTH direct to customers around the world and partnered with leading distributors and retailers to fit out fitness studios and health clinics.
For more information, please contact ADAPT via direct message or via website: email@example.com https://adaptfit.co/pages/distributor